Press
relations or public relations are both terms that apply to the marketing
actvity that is usually referred to as PR, and relates to the creation
of publicity.
PR is one of the most powerful and cost-effective marketing tools, capable
of transforming a company's reputation.
PR is an essential component of any effective marketing plan, and is aknowledged
as vital in the building of a brand. So, why would you want to build a
brand? Well, your brand represents the essence of what you do and why
your customers are prepared to pay for your product or service. It should
be something that sets you appart from your competitors, and every marketing
vehicle that you produce, including your PR should reflect and build upon
your brand proposition.
Buttonwood Marketing is a UK based full service B2B agency, providing
professional marketing services including PR,
editorial, copywriting, email marketing, design, direct mail, web
site optimisation and management,advertising and marketing consultancy.
As a PR Agency, we want to know what your brand proposition is, so that
we can ensure that your key mesages are not blurred by irrelevant or pointless
PR. At Buttonwood Marketing we deliver PR that builds your brand and generates
new business - ask
our customers... |